Kodak’s story is often told as a cautionary tale: they invented the digital camera, buried it to protect their film profits, and paid the price. That story tells a clean, compelling lesson: don’t ignore innovation. But there’s one problem…that story isn’t true. Kodak didn’t ignore the digital future – they invested heavily in it and even led the digital camera market. So why did they still go bankrupt? In this episode, we unpack the messy, nuanced truth behind Kodak’s downfall, and why the real lesson has far less to do with ignoring innovation, and far more to do with timing, inertia, and identity.

After completing this episode, you should be able to:

• Describe the factors that contributed to Kodak’s dominance in film photography
• Identify the challenges Kodak faced in transitioning from film to digital photography
• Understand why Kodak struggled to find profitability in digital imaging
• Contrast Kodak and Fujifilm’s diversification strategies when faced with digital disruption

In this episode, we cover:

• The “razors and blades” business model behind Kodak’s success in film photography
• Why Kodak struggled to find profitability in digital photography
• Kodak’s strategic missteps in diversification and leadership
• Why Kodak’s competitor, Fujifilm, weathered the digital transition with more success

Course Content Created: April 2026

The information is current as of the creation or last updated date. While we strive to keep our inventory updated and periodically remove outdated titles, changes in accounting, tax, legislation and technology may occur. Purchasers should note the date and verify for themselves if the course is still relevant to their needs.

Presenters

Steven Sasson
Ken Parulski

About This Product

On-Demand Courses by LumiQ. LumiQ is a podcast company where engaging conversations with business leaders also count as verifiable CPD. We go out and find business, accounting and finance leaders to interview about their expertise and experiences, and you get verifiable CPD for learning from the world’s top minds. Some days, you’ll find yourself immersed in the world of start-ups, or captivated with the story of how Bernie Madoff pulled off the largest fraud in human history. Maybe you’ll want to learn about how the music industry’s business model has changed over time? Whatever you’re interested in and will feed your natural curiosity of how businesses work, you’ll find on the LumiQ podcast. LumiQ is an enjoyable way to earn CPD.

Please note that not all on-demand courses include downloadable materials such as course notes or slides.

How to get started

After completing your purchase, go to mylms.bccpa.ca. Log in using your CPABC Online Services credentials. Click Go to Your Courses and Materials to access your Learning Center. Select your course title to begin.